ITO Corporation's mission is to contribute to our customers and to society via the values born from new pairings and findings. We create values that previously did not exist by connecting together objects, people, companies, and ideas. We strive for a virtuous cycle where we provide new opportunities and value to our customers, which in turn contributes to the products and services born into the world.
In order for us to provide customers and society with new opportunities, we ourselves must be an innovative organization. Additionally, for us to increase our customer's level of satisfaction and to take actions to contribute to the world, it is important that we spend our time in a valuable way.
To achieve the above, we value the following as an organization:
Looking back in history, moving components and equipment have freed people from heavy labor, enabled transportation to remote locations, and enriched the lives of people everywhere. Since the foundation of our company, we have played a part in enriching people's lives by providing electrical machinery and other "moving equipment." For years to come, we will continue to use "moving equipment" as a vehicle to help people create, and by evolving the machines of this world we will assist in making life safer and more secure for everyone.
We have renewed the ITO Corporation corporate logo on the passing of our 60th anniversary. We constructed the name ITO by combining together rectangles made from the Silver Ratio used in ancient Japan. To represent our mission of creating value through new combinations, we have included a "+" sign also made by combining two Silver Ratio rectangles. The "ITO Red" color is used to show our will and represent the passion required to make innovation a reality.
